
Custom software development
Web apps, internal tools and dashboards built around how you work.
Learn more: Custom software development
AI solutions for real business
We design and build practical AI solutions, custom software and integrations that help businesses work smarter and grow faster.
Custom buildsTailored to your business
IntegrationsConnect your systems
AI automationSave time on repetitive work
You own itYour code, data and accounts
Tools we build with
Services
From custom development to AI automation and integrations, we help you solve real problems and build long-term value.
Explore all services
Web apps, internal tools and dashboards built around how you work.
Learn more: Custom software development
Connect your website, Xero, Shopify, CRM and other systems.
Learn more: System integrations

New stores, product data, migrations and the apps around them.
Learn more: Shopify buildsOur approach
A free call, a written scope, then small steps you can see. You can stop after any of them.
A free 30-minute call about your business, your goals and the problem.
A written scope in plain English: what's in, what it costs, when you'll see it.
Something you can click early, then regular check-ins as it grows.
Your code, your accounts and written notes. Help afterwards if you want it.
Case studies
Built and running in production, for clients and for businesses we run ourselves.
Talk about your project
AI voice agent
HiAnda answers calls in English or Mandarin, takes the details and sends the owner a summary after every call.
hianda.nz
E-commerce integration
Products, stock and metafields kept in sync from a New Zealand business's inventory system to Shopify, with order history moved across.

Custom software · home services
Quotes, jobs, tax invoices, payments and GST returns in one bilingual app, running the Prime Life Home business every day.
Why work with us
You talk to the person who builds it, and you own what we build.
Practical solutionsWe focus on what works in the real world, and we'll say so when AI isn't the answer.
Business understandingWe run businesses ourselves: a home-services company and two software products.
End to endFrom the first call to hand-over, and help afterwards if you want it.
Clear communicationDirect and honest, in English or Chinese.

About
LS Prime Group is led by Marcus, a hands-on developer who also runs businesses of his own. When a project needs a specialist we bring in a contractor, and you'll know who before work starts.
Talk to MarcusStraight answers
Marcus leads every project and writes a lot of the code himself. For specialist pieces we bring in a contractor. You'll know who's on your project before it starts.
Yes. We work with businesses in New Zealand, Australia, China and elsewhere, over email and video calls, in English or Chinese.
You own the code and every account it runs on. We use mainstream tools and leave written notes, so another developer can pick it up.
We quote in writing after the free call, before any work starts. Every project is different, so there's no price table on the site.

Get in touch
Tell us about your project or idea. We'll get back to you within one working day.
Email[email protected]
Phone09 886 7001Answered by HiAnda, our AI receptionist
LocationAuckland, New Zealand